What are brand guidelines?

Brand guidelines provide guidance on how the brand identity elements such as logo, fonts, and color palette should be used and communicated.  For example you want to make sure that the sign company, who is creating your storefront sign,  is using the same font and colors as your logo.

Branding guidelines also:

  • Ensure that your brand message is communicated consistently across all marketing channels.
  • Provide guidance for designers to ensure a unified look and feel in every new piece of marketing collateral that is created.
  • Provide company employees with direction to ensure that they  follow the businesses message and “look”.

Contact Folded Crane to have your branding guideline created.